Bandai Namco Games identifies willingness to invest at EAG
Bandai Namco Games (BNG) has confirmed a stronger willingness to invest in product amongst visitors to January's EAG show, which was held at the ExCeL Centre in London. BNG, which had over 40 different products on its stand from nine of the world's pre-eminent games creators, said that the exhibition was 'in keeping with expectations' as operators re-adjust their business models to remain competitive.
John Brennan, Commercial Director at BNG, believes that the games market is strong but only for the leading titles. He explained: "Operators came to EAG in a cautious mood but they came willing to invest in those products they felt would make a difference to their business. The economic downturn has had the effect of raising the bar in terms of what's expected and if your product is anything other than number one - just forget it."
"Our stand-out products such as the versatile street driving game Dead Heat, the thoroughly tested and high performing Dunk Tank Prize, Super Bikes 2 and Super Cars both from the Raw Thrills stable, the Apple range of 21st century photo-booths and the collection of ICE redemption games all ranked highly in terms of orders that were taken at show. A large number of our stand visitors wanted to talk redemption and it was significant that with games such as Knock Out Punch and Treasure Quest ICE reaffirmed its status and reputation within that sector. I think trade exhibitions set the tone for the year ahead and I am pleased that we've got off to a positive start armed with a successful and diverse range that caters for all markets and locations."