ABBA Member, Bjorn Ulvaeus, will be the Keynote Speaker at the Euro Attractions Show (EAS) 2015 Leadership Breakfast, held Oct. 6-8 in Gethenburg, Sweden.
The Leadership Breakfast will be held on Oct. 7 from 8:30 am to 10 am; if you would like to attend a breakfast ticket and EAS registration/badge are required.
Ulvaeus will discuss storytelling as it relates to entertainment and working with intellectual property, an issue increasingly significant in the attractions industry. Bjorn Ulvaeus is a Swedish songwriter, producer, a former member of the Swedish musical group ABBA (1972–82) - considered one of the world's most successful bands, and co-composer of the musicals Chess, Kristina från Duvemåla, and Mamma Mia!. He co-produced the film Mamma Mia! with fellow ABBA member and close friend Benny Andersson.
He has a long and accomplished career in music as a performer, composer and producer, so it will be a unique and valuable insight for attendees to hear what Ulvaeus has to say in regards to the entertainment industry and the current issues surrounding intellectual property.
About EAS 2015
Join colleagues and industry leaders for the premier conference and exhibition designed specifically for International attractions professionals. Enter into an inspiring world of exhibits, seminars and networking events all with one of Europe’s premier parks next door- Liseberg. Attendees have access to Lisebeg park to ride, see, network and enjoy the biggest gathering of the European Attractions Industry.
For more information on EAS 2015, visit www.iaapa.org/EAS