ATE appoint first creative director

This article comes from Highwaygames.com

Clarion ATE, organisers of London's ATEI, ICE and ICEi, have appointed exhibition design expert Chris Boon as creative director working on the 2007 edition of the London spectacular.

Whilst Boon's brief covers the entire 30,000 square metres (322,800sq.ft.) of space, he has been charged with specific responsibility for the 8,000 square metres (86,100sq.ft.) of space on Level 1 of Earls Court, which is being opened up in 2007 for suppliers of non-gambling equipment.

Explaining the importance and rationale of the appointment, Clarion ATE chief executive Peter Rusbridge said: "Chris is an expert in his field and the appointment of our first creative director is indicative of the importance that we attach to the development of Level 1 and our commitment to make it a success for exhibitors and visitors alike.

"Chris will be responsible for the creation of new, spectacular bar and restaurant facilities as well as feature areas, business networking/meeting zones and the general ‘dressing' of the show. As part of the commitment to our exhibitors we will be assembling a team of external experts of which Chris is the first to be announced."