Betson Enterprises, Automated Services International, & Choice Equipment Sales Announce Strategic Marketing & Sales Agreement in Northeast
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Betson Enterprises, a leading distributor of vending & coffee products, amusement parts and services, announced today that they have entered into a strategic marketing and sales agreement with Automated Services International (ASI) and Choice Equipment Sales (CES), leading distributors of quality used and reconditioned vending machines.Betson, ASI, & CES will work together in the areas of sales, service, marketing and technical support. Together, they will offer a wide selection of products and services to operators and locations in the Northeast region of the United States. Establishing this relationship is a winning proposition for the three respective organizations, and the extensive number of customers they collectively serve in that part of the country.
Under the terms of the agreement, Betson will have sole marketing rights for New York, New England, New Jersey, Pennsylvania, Delaware, Maryland, and the District of Columbia. ASI will be responsible for working with Betson personnel to drive sales throughout the region, and for coordinating all related support programs. CES will be responsible for sourcing raw product, and for refurbishing the machines at its facility in Charlotte, NC.
"Reconditioned machines increasingly represent a viable, cost effective alternative, particularly in today's economic environment. Our alliance with ASI and CES enables us to develop this market segment in an accelerated manner and will give our customers an immediate benefit from this relationship," stated Steven Betti, President of Betson Imperial Parts & Service. "This agreement provides us with an immense opportunity to become a full service provider and to further expand our vending offering with a large variety of products".
"What an exciting opportunity for all of us! We have already seen a spike in activity as a result of Betson's direct line to operators, both big and small, all over the territory. CES has the ability to turn out a high quality piece of equipment in a fast and efficient manner, which enables us to quickly satisfy customer demand. Betson will also start stocking a variety of finished goods at their participating branches, and this will of course enable us to serve local operators even better." said Joe Loparco of ASI.
"Our alliance with a company of Betson's stature is another example of our long history of trying to take our respective businesses to the next level. We have worked with Betson through the years, both as a customer and a supplier, so this alliance is really just an extension of an already well established, much valued relationship," stated Bob Loparco of Choice Equipment.
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