Dead Heat goes to AmEx in pole position

Dead Heat goes to AmEx in pole position

Dead Heat – Bandai Namco Games' street driving game which was showcased at January's EAG – will make the short hop to AmEx this coming March. The game, which uses social networking features to encourage repeat play and patented instant recognition software technology to allow players to race against registered 'ghost' drivers, has been confirmed as the number one performing driving game in both the Trocadero and throughout the Namco Operations sites.

John Crompton, Sales Manager responsible for UK and Ireland, believes that the game's ability to perform across all location styles will make it a major hit across all territories. He said: "Although we sold well across all of our games categories at EAG, Dead Heat was without doubt the star performer with sales some 30 per cent ahead of our pre-show forecasts. The feedback we're receiving from respected operators such as Alan Rawlinson and the cash box figures we are seeing, demonstrate quite how far ahead it is of its nearest competitor, in some instances exceeding the weekly cash box by 30 per cent. The quality of the product and the universal appeal of racing means that we have every chance of laying claim to one of the most successful games of the year."

The comprehensive nature of Brent Sales' product line-up will be on display at AmEx. Alongside Dead Heat, Brent will be showing Bandai Namco Games' instant prize game Dunk Tank Prize, as well as Raw Thrills games comprising the all-new motorcycling simulator Super Bikes 2 and the hit Crazy Typhoon, new in production for 2011.

Reflecting on the AmEx line-up, John Crompton said: "In the modern amusements industry there's no room for second best. Our pledge is to bring the number one earning games to the market across all product sectors. The line-up for AmEx reflects this commitment and represents the stand-out products of the year all on one stand."