Helix Leisure To Exhibit At ATRAX & EAG Following IAAPA Success

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Helix Leisure concluded a successful show at the recent International Association of Amusement Parks and Attractions (IAAPA) Expo in Orlando, Fla. All three brands under Helix Leisure (Embed, LAI Games, and The Locker Network) were represented, and Helix Leisure will follow up their success last month at the upcoming ATRAX show and EAG International Expo.

"This IAAPA Expo was the best yet for the group. There's clearly a great deal happening in out-of-home entertainment. Our positioning as a quality partner to the industry was evident by the activity level we saw on all three of our booths," said Theo Sanders, CEO of Helix Leisure.

LAI Games officially launched its highly anticipated children’s two-player game, High Five, along with the expanded product line of the Amusement and Music Operators Association (AMOA) Innovator Award-winning Snapshot 2 photo booth. The expanded line will cater to an even wider range of locations and allow operators to maximise on smaller spaces.

Embed received an IAAPA Brass Ring Award for the SmartTouch™ Reader as Best New Product in the Revenue & Admission Control/Wristbands/RFID Technology category. DNA, Embed's upcoming Big Data service also received positive feedback from customers who saw the demo.

The Locker Network concluded its first full season of operation at HFE parks, and IAAPA was a great platform for park operators to learn about the revenue sharing opportunities and enhancements to the guest experience.

Helix Leisure will next exhibit at ATRAX in Turkey on December 3, 2015, and EAG International Expo at ExCel in London, January 12-14, 2016. For more information, please visit www.helixleisure.com.

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