Mondelez & Stacks of Snacks Crane Branded Agreement

This article comes from Highwaygames.com


Stacks of Snacks is an Australian franchise and the Australian licensee for Mondelez Cadbury branded crane machines.

The company sent a press release out to the industry to clarify any doubts current or potential customers may have.

“We undertook a process of over 3 years to gain licensee status and gain the ability to offer approved Mondelez signage, to the crane machine industry. As such we operate under licence from Mondelez,” writes Len West, Managing Director of Stacks of Snacks.

The letter addresses what both Stack of Snacks and Mondelez are contractually obliged to do in relation to this license agreement.

In light of this arrangement, Modelez has some requests:
  • Only operators with a license to use Mondelez brands and the company will take any and all necessary measures to enforce their rights regarding the unauthorised use of their brands
  • Any machine with their signage, only stock their products. They see the strengths of their brands, as being a major player attractor on crane machines throughout the industry

In order to help existing customers comply with the most up to date branding of their Mondelez crane machines, Stacks of Snacks has committed to helping existing customers with working cranes by offering rebranding packages.

Mondelez Branded Graphics offers through Stacks of Snacks include:


Offer 1
  • Graphics cost $600 (GST inc) per machine.
  • Available for the first 300 machines we rebrand
  • $300 cash rebate
  • Plus 1,000 pieces of FREE Cadbury special treats chocolate
  • Plus 3% Rebate on all Cadbury products purchased from the Distributors wholesaler network to pay off the remaining $300 cost of graphics
  • 3 year contract covering use of graphics
  • $100 per year licence fee, waived for 1st year, payable years 2 and 3 ($1.28 per week over the 3 years)
  • Allows you to get the maximum cash assistance up front, free product, rebates to pay off the remainder of your graphics cost and a contract guaranteeing your right to use the Mondelez brands.

Offer 2
  • Graphics cost $600 (GST inc) per machine
  • Available for the next 150 machines (301-450) we rebrand
  • $150 cash rebate
  • 1,000 pieces of FREE Cadbury special treats chocolate
  • 3% Rebate on all Cadbury products purchased from the Distributors wholesaler network to pay off the remaining $450 cost of graphics
  • 3 year contract covering use of graphics
  • $100 per year licence fee, waived for 1st year, payable years 2 & 3 ($1.28 per week over the 3 years)
  • Allows you to get cash assistance up front, free product, rebates to pay off the remainder of your graphics cost and a contract guaranteeing your right to use the Mondelez brands

Offer 3
  • Graphics cost $600 (GST inc) per machine
  • Available for the next 450 machines (451-900) we rebrand
  • $0 cash rebate
  • 1,000 pieces of FREE Cadbury special treats chocolate
  • 3% Rebate on all Cadbury products purchased from the Distributors wholesaler network to pay off the entire $600 cost of graphics
  • 3 year contract covering use of graphics
  • $100 per year licence fee, waived for 1st year, payable years 2 & 3 ($1.28 per week over the 3 years)
  • Allows you to get free product, rebates to pay off the entire cost of your graphics and a contract guaranteeing your right to use the Mondelez brands

Generic Branded Graphics
There is also a fourth offer for a number of operators who have expressed a desire to be able to have non branded graphics and still being allowed to stock product from Mondelez and other manufacturers. This is a Generic Branded Graphics offer from Stacks of Snack, which includes:

Offer 4
  • Graphics cost $600 (GST inc) per machine
  • Available for 450 machines
  • $0 cash rebate
  • 1,000 pieces of FREE Cadbury special treats chocolate
  • 3% Rebate on all Cadbury products purchased from the Distributors wholesaler network to pay off the entire $600 cost of graphics
  • Contract guaranteeing rebate payments and machine cleanliness
  • Allows you to get free product and rebates to pay off the entire cost of your graphics
  • This offer gives you the flexibility to brand some of your crane machines to suit other needs and requirements that you may have

For terms and conditions, and more information regarding the Mondelez agreement and Stacks of Snacks offers, please contact Stacks of Snacks.

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