After winning two Brass Ring Awards at IAAPA 2014, TRIOTECH - a world leader in the multimedia interactive attractions industry - announced last week that it has just landed the largest contract of its history by signing an agreement with the Cedar Fair Entertainment Company, owner of eleven attraction and theme parks in North America.
The Montreal company, which is celebrating its 15th anniversary this year, has just been mandated for the design and production of an impressive Interactive Dark Ride attraction titled Voyage to the Iron Reef for Cedar Fair’s Knott’s Berry Farm theme park in Los Angeles, California.
Titled Voyage to the Iron Reef, the attraction will be designed and produced in Montreal and will enable visitors to enjoy an interactive 3D experience complemented by 4D effects. “It will be like being on a ride, watching a movie on giant screen and playing a video game… all at the same time”, said Eric Marradi, Artistic Director for TRIOTECH.
This is the second time that TRIOTECH has worked with Cedar Fair Entertainment Company, which also owns Canada’s Wonderland, where TRIOTECH designed and installed the Wonder Mountain’s Guardian attraction last May. In fact, that ride was responsible for TRIOTECH recently winning the prestigious Brass Ring Award for best new product in the Major Theme-Amusement Park Ride category, at the International Amusement and Attraction Parks Association Tradeshow, held from November 17 to 21 in Orlando, Florida. The Montreal company also took home the jury’s Impact Award which is granted to the new product which will have to biggest positive impact on the industry’s future.
“We are proud that TRIOTECH is now recognized as a world leader in the interactive attractions industry. This second major contract from Cedar Fair Entertainment Company allows us to strengthen our increasingly dominant position on the market and motivates our team to surpass customers’ expectations and push the limits of the guest experience in attraction parks. Our team includes over one hundred animation, 3D, engineers, software development experts and other specialists,”, commented Ernest Yale, President and CEO of TRIOTECH.
Passengers climbing aboard the four-seat vehicles for Voyage to the Iron Reef will have to use their freeze-guns to protect the theme park from scary underwater creatures that eat the steel from the rides and threaten to destroy everything in sight. TRIOTECH collaborated with Cedar Fair’s Los Angeles team for the scenario and universe, and is solely responsible for the interactive content, special effects, projections as well as the project’s integration. Voyage to the Iron Reef will open its doors in the spring of 2015 and will be fun for visitors of all ages.
“Like other attractions in the park such as Timber Mountain Log Ride and Calico Mine Ride, Voyage to the Iron Reef provides great importance to storytelling”, pointed out Raffi Kaprelyan, Vice-President and General Manager of Knott’s Berry Farm.
Voyage to the Iron Reef attraction is a cornerstone of TRIOTECH’s major achievements over the past year. The company is finalizing the implementation of two more Interactive Dark Rides, one at the Hello Kitty Park in Shanghai and the other in Istanbul, Turkey. TRIOTECH is also working on other confidential large scale projects not only in the U.S., but also in Europe, Asia and the Middle East.
You can check out the announcement made at IAAPA 2014 in the video below, courtesy of channel TriotechAmusement:
Check out the short video below of Voyage to the Iron Reef, there is loads of amazing graphics and characters to see in the clip, courtesy of channel blooloop:
TRIOTECH has created the most technologically advanced immersive and interactive media-based attractions for both the entertainment and edutainment markets. Founded in 1999, TRIOTECH has installations in over 40 countries across all continents and continues to push the limits of multi-sensory interactive attractions. The company also began developing state-of-the art custom content for its attractions in 2006 and now operates its own studio in Montreal, Canada. TRIOTECH is a privately held company based in Canada with additional offices the USA, the UK, and China.
For the past 15 years, TRIOTECH has continued to make its mark on the world stage with leading edge technology, exciting products and innovative content. The company got off the ground by manufacturing video games with simulators for arcades and now sets itself apart with a wide range of products: Interactive Dark Ride, XD Dark Ride, XD Theater, Interactive Cinema, along with the Typhoon simulator for arcades. Also, its XD Dark Ride interactive theater, which was honored last year at the IAAPA Tradeshow, is now in operation at Colossus Laval following a successful summer on the La Ronde site.
News and images via: Triotech