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Bill Your Mobile Phone When Buying Vending Products
In the first trial of its kind in Australia, Telstra Corp. Ltd., Australia's largest telecoms carrier and global drinks giant Coca-Cola Co (KO.N) are testing a new service called Dial a Coke. It lets Telstra mobile customers grab a drink from a vending machine and have the 97-cent cost billed to their phones.
"How many times have you stood in front of a machine and not had the right change?" said Coca-Cola spokeswoman Michelle Allen. "This eliminates the need to be carrying cash," said Telstra OnAir spokeswoman Lisa Johnston.
All you have to do if you want a drink is call a telephone number on the drinks machine, then choose the drink you want. The cost of the drink will show up on your next mobile phone bill with no extra fees charged for the phone call. The mobile-, or m-commerce trial is the first of several Telstra is considering, including dial-up parking, shopping and ticket purchases, Johnston said.
Coke is running a similar trial in Chile.
SOURCE: Reuters
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