Arcade Planet to Build Games Web Site for Merit Industries

Arcade Planet to Build Games Web Site for Merit Industries

Arcade Planet, Inc., today announced that it will use its patented technologies to build an online games Web site for Merit Industries, Inc. The game site at Meritgames.com will be launched in the Summer of 2001.

Arcade Planet will use its prize redemption game technologies to build for Merit Industries an online game channel that offers several of Merit's most popular games such as Run 21, Tri Towers, 11 Up, Photo Hunt, Snap Shot and Mystery Phrase at the Meritgames.com Web site. By playing Merit's popular games online, players can experience a taste of the excitement and rewards that Merit's games afford, priming them for touchscreen game play in taverns, bowling alleys and other entertainment venues, which are Merit's traditional milieu. Through the Arcade Planet-designed Meritgames.com site, players can accumulate prize credits and win prizes of their choice.

"Merit Industries is another outstanding partner for Arcade Planet," said Matthew Kelly, vice president of marketing at Arcade Planet. "We are looking forward to bringing Merit's best games to their game channel and introducing millions of potential players to the rousing excitement of their games, while affording them the opportunity to win prizes while doing it. This, coupled with our previously announced partnerships with Dave & Buster's and Nickels and Dimes, aligns us with three of the best coin-operated gaming companies in the world."

Arcade Planet has signed over a dozen online game channel development deals in the past four months. This trend signals the interest among amusement industry companies to more fully utilize Internet technology to market their products and increase revenues both online and offline.

David Logan, President and CEO of Merit Industries, said, "The partnership with Arcade Planet and their online technologies will enable us to truly span the bridge between players in the tavern and players at home who are not yet familiar with the Merit game experience. We believe there are enormous opportunities to use this potent Web weapon to drive players into the taverns to play. By bundling online technology, home play and innovations like TournaMAXX [Merit's Global Player Ranking tournament system], we have created competitive tools that truly can get the player out of the home and into the

street locations through innovative online marketing."