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Photo Play is Official MTV Partner
MTV is international TV's most important music station. In Germany alone over 4 millions
of 14- to 49year-olds tune in to the trend-setter amongst music channels. MTV belongs to the 15 best known brands throughout the world. In Europe MTV reaches more than 61 million
viewers aged between 16 to 34 years. MTV is represented in 140 countries and more than
330 millions of households world-wide.
The MTV Europe Music Awards were established in 1994 in order to honour those artists and
musicians that are most popular in Europe. Winners are determined by means of viewers'
votes. Last year MTV counted a total of 6 million votes.
During this year's MTV European Music Awards 2001, the linked terminals of the Photo Play
NET will play a major part. Right up to the day of the actual awards, in other words: right until 12 o'clock on 8th November, it will be possible to vote via 17,000 linked Photo Play terminals throughout Europe. Per category a simple touch on the screen is all that needs to be done.
For MTV this co-operation is a fundamental lightening of the previous system. Apart from telephone and internet it was only possible to vote via postcards in the past. These postcards were collected in the Flagship Stores of further voting partners throughout Europe.
Of course nominations are a well kept secret. Results will first be disclosed on 25th September at the press conferences that take place simultaneously in Frankfurt and in London.
Beginning with 17th September, players in the Photo Play net system will be made aware of the possibility to vote at a Photo Play terminal via news.pages, fun.mails and scroll.lines. Thanks to a specific news page tool, it is possible to transmit data from England, Spain, Portugal, France, the Netherlands, Sweden, Denmark, Germany, Austria, Switzerland, Italy, Slovenia, Greece and Israel easily. MTV will have insight to the data via a special personalised access code.
The MTV Europe Music Awards Ceremony will take place on 8th November in Frankfurt's
festival hall. Voting results and continuous reports with interesting news from the music
stars' glittering world will be available via linked Photo Play terminals until the end of November.
Because of the official partnership, MTV will include the Photo Play logo in its various „on air" MTV Europe Music Awards spots (minimum 250!). This also applies to the print campaign that will be run in all important lifestyle and youth magazines throughout Europe.
Funworld boss, Josef Öhlinger, is convinced of the co-operation between MTV and Photo
Play: "Our players are the exact target group of MTV. They have capacity for enthusiasm
and enjoy the fun connected to new trends, to music and to games. The linking of our terminals is a necessary precondition for big international partnerships as only we can offer. This mutual image transfer is priceless."
During the MTV Awards, Photo Play also offers two specially programmed games via its terminals: "Backstage" and "On Stage" will be available exclusively during the voting period. All voting participants will have a chance of winning one of the fantastic prizes that include VIP tickets for the Night of the MTV European Music Awards AND the after party as well as many other surprises.
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