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GameCom to Entertain Visitors at Winter Olympics
GameCom, Inc. today announced that it has entered into an agreement with the Salt Lake
Organizing Committee for the Olympic Winter Games of 2002 to place the Universe VR 720, the company's new virtual reality entertainment system, at the Olympic Village ski lodge in Park City, Utah.
Under the agreement, GameCom/Ferris will operate its Universe( VR 720 under a revenue sharing arrangement. The system will be in the Park City, Utah, area from mid-November 2001 until March 2002. The Universe( VR 720, recently introduced at the Association of Science and Technology Centers annual conference in Phoenix, Arizona, encompasses a 4.5
minute, real-life, 360( immersive virtual reality experience that incorporates sight, sound, smell, and tactile stimuli.
The featured experience for the Park City venue entails putting the visitor into a virtual reality 120K Olympic ski jump. This unique experience was produced by placing GameCom/Ferris' proprietary 360( camera system on a world class ski jumper, and then digitizing the content. This process provides the user with the sensation of actually making the 120K jump.
"GameCom/Ferris is proud to display the company's leading-edge technology at such a prestigious international venue as the 2002 Winter Olympic Games," stated Lance Loesberg, the company's executive vice-president. "We will receive world-wide exposure with this high-profile placement of our product. Additionally, in early 2002, we intend to place multiple Universe VR 720 systems in each of the 15 Virtual Reality Zones that we operate in major North American entertainment venues, such as Busch Gardens and Six Flags.
The company also plans to use the Universe( VR 720, which is entirely scalable, as a new attraction in our aggressive theme park and entertainment venue expansion program planned for the coming year." "Our projections suggest that the Universe VR 720 at the Olympic Village ski lodge is expected to generate approximately $150,000 in gross revenues. Once deployed in our Virtual Reality Zones, we anticipate annual revenue from each Universe VR 720 seat to be approximately $75,000," stated the company's chief executive officer, L. Kelly Jones. "We consider this an excellent return on our investment."
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