IMPACT FACTORY a New Player in the Marketing Communications Arena

IMPACT FACTORY a New Player in the Marketing Communications Arena

IMPACT FACTORY is a new marketing communications company for small to mid-size companies serving the amusement and entertainment industries. The company is founded by Christina Frueh, former Vice President of Marketing for Iwerks Entertainment, who has created the company to suit the demands of today's economic climate.

"Many companies today are facing cutbacks. However, smart businesses know that reducing their marketing presence will hurt their bottom line," says Frueh, who has more than 17 years of marketing communications experience. "We understand that companies are trying to do more with less. IMPACT FACTORY is designed to provide high-quality, flexible and cost-efficient marketing communications solutions."

IMPACT FACTORY is a creative group of independent marketing communications professionals backed by more than 65 years of combined experience in the entertainment, amusement, media and consumer products industries. "Collectively, we can provide companies with the support of a world-class, full-service marketing firm. Individually, we can provide the expertise specific projects call for, without sacrificing on quality. Depending on the scope of the project, appropriate resources are enlisted, helping to reduce overhead and minimize costs our clients", says Frueh. "This is the same approach that big studios, and many big-name ad agencies have used for years. The Graphic Artists Guild cites those who use this approach as ‘Communications Companies of the future.'"

"Christina successfully led the marketing efforts for Iwerks for more than four years", says Don Stults, Chief Operations Officer for Iwerks Entertainment. "Her positive contributions to the company have been invaluable. I look forward to continuing our positive and productive working relationship as a client of IMPACT FACTORY".