Nifty 50 Debuts at ATEI

Nifty 50 Debuts at ATEI

Amongst the new machine making their debut at the recent ATEI trade show in London a dedicated £25 machine AWP was launched by "Project", the machines name "Nifty 50"

With some sectors of the UK market expressing their concern that £25 may actually serve to disillusion players due to the reduction in hit frequency, Project has responded with a simple play machine which offers the opportunity to win £25 followed by a repeat chance of a further £25.

Project MD Tony Boulton explained: "The response that we are receiving from speaking to arcade and bingo operators is a shared concern that machines may become tougher for customers to play following the introduction of the £25 jackpot. Nifty 50 caps the win opportunity in a very obvious way to two £25 wins which, we believe, addresses the concerns and effectively manages players' expectations."

In Related news the AWP "Joker Poker", the joint initiative between Project Coin and Deith Leisure, is now available in two interchangeable game formats, both with £25 jackpots.

The initiative gives operators the opportunity to select between mid- or lo-tech style game play depending on the profile of the customer-base.

Tony Boulton, Project managing director explained: "The mid-tech version allows players to gamble every win up to a maximum of £25 whereas the lo-tech, which is most suited to the bingo sector, allows the player to gamble only when she or he wins with a Joker. This results in a greater number of lower value wins." He added: "The ability to select the style of a game by simply using a dip switch allows operators to make independent retailing decisions, as well as delivering the versatility to move machines between locations which have different player profiles."

According to feedback from operators, Joker Poker is making significant headway in helping to broaden the player base, with evidence from bingo halls showing that a significant proportion of Joker Poker customers are new or lapsed AWP players.