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Great Chances for Photo Play on the Polish Market
Photo Play after extensive market research and promising trial runs of their touch-screen game terminals since autumn of last year, is set to launch their games network in Poland.
In the build up to the launch, Photo Play placed game terminals at 2 major events the "Big Brother" and "Harry Potter" premieres. Producers of "Big Brother" opted to keep the Photo Play's touch-screen terminals around during the finals for the remaining contestants to use.
Photo Play also staged a major promotional appearance during the official "Harry Potter" premiere in Warsaw's main cinemas.
Othmar Krainz, Photo Play's country representative and local sales manager, who travels continuously between Shorfling, Krakow and Gdansk, is convinced of the touch-screen terminals' success "Trial runs have shown that this product is perfect. Even during test runs in pubs, excellent takings were recorded."
Further testing of the touch-screen terminals are still being done in a supermarket chain, in the Cinemaxx cinema complexes, in bowling centres, in chosen pubs and in Krakow's entertainment centre "Aquapark". In these test markets one game costs 1 Zloty.
Also Photo Play's sponsorship of the Polish national team of ski jumpers, headed by Adam Malysz and Trainer Apoloniusz Tajner, accounts for the brand's wide recognition. The Photo Play logo not only appears on the team's skiing suits and caps but also on several fan articles.
Distribution for the terminals has fallen to two strong and well-known companies who were won over for the Photo Play dealership. Gambler is one of the branch's best-known terminal traders and GTI - Idea represents a first-class network of mobile telephone shops. To provide clients and other interested persons with initial information, a homepage www.photoplay.pl was developed especially for Poland.
Currently the annual used of the terminals has reached 1.2 thousand million games which are being played on the 130.000 terminals in over 30 countries. Of 30 million Photo Play players almost 40% are female.
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