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Government announces plans to relax advertising laws on gambling
Yesterday's response from the DCMS to Sir Alan Budd's Gambling Review Body report has unveiled that the UK gaming and gambling industries are about to benefit from relaxed legal restrictions on the advertising and promotion of gambling products which will allow them to become more visible and accessible and create a fairer and more competitive operating environment.
The full potential of the opportunities to be opened up to the industry will be unveiled at a two-day conference from ATEI and ICE organisers, ATE, entitled 'Marketing & Advertising for Gaming, Casino and Betting post-Budd', taking place at the Chelsea Village, London on 8 and 9 July 2002. This event is aimed at board/senior management level as well as marketing/business development professionals throughout the casino, betting, bingo, coin-operated amusements and broader leisure sectors.
The conference is believed to be the first of its kind with ATE Marketing & Commercial Director, Julian Graves acclaiming it as a 'vital first step' towards taking full advantage of impending deregulation. He said: "Following publication of the Budd Report and indications from Government that it wishes to develop Britain as a world centre for gaming and gambling, plenty has already been said about the opportunities and threats facing the industries involved. What have not been covered in any detail, however, are the practical ways in which companies will be able, for the first time, to market their gambling/gaming products and services across the full range of media."
This event will look at how these industries can take advantage of a new market environment and how to beat the competition by establishing brand and customer loyalty. It will assess how other industries are using mobile, interactive TV and on-line platforms for their marketing and advertising campaigns, how effective partnerships have been created and the legal considerations behind these changes.
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