"The funfair alone resulted in over 2,000 social media posts with millions of views and the film is tipped to be huge in cinemas this weekend and into the Easter school holidays," says Darrell Simmonds EMEA Sales Manager – Prize Division.
The joyful movie is hotly anticipated to continue the unsurpassed popularity of recent DC Comics releases. The story surrounds a fostered boy called Billy Batson, who, by speaking the magic word "SHAZAM" (acronym of six "immortal elders": Solomon, Hercules, Atlas, Zeus, Achilles and Mercury), can transform himself into a costumed adult with the powers of superhuman strength, speed, flight and other abilities. This is the first film version since the 1941 serial Adventures of Captain Marvel (which was the character's original name).
"DC Comics plush is very collectable and players will be looking out for this latest addition to the range. If you have stocked our retail-quality plush characters before, this is an essential purchase in preparation for the Easter holidays and beyond," adds Darrell.
See the stars of Shazam at the London funfair here https://www.youtube.com/watch?v=ef2ClRvKDqY