Bandai Namco Showcases New Products at EAS
BANDAI NAMCO Amusement Europe Ltd. (BNAE) has returned from an extremely busy EAS Show in Amsterdam which saw the launch of a raft of new machines and prizes set to dominate the market over the next 12 months and beyond.
This year's EAS took place at RAI Amsterdam in the Netherlands, from 25th to 27th September and was the first outing of the incredible Halo: Fireteam Raven in Europe. The game was developed by Raw Thrills Inc., in collaboration with 343 Industries and allows up to 4 players to take part in the events of the original Halo storyline from an all new perspective - the ODST soldiers of Fireteam Raven.
"Halo: Fireteam Raven certainly dominated the stand with its massive 130", 4k resolution, panoramic display (dual 65"). Customers particularly enjoyed being immersed in the action within the environmental cabinet, with the force feedback ODST weapons and booming 5.1 surround sound," says BNAE's Commercial and Sales Director James Anderson.
Visitors to the stand were also impressed with the new release of the phenomenal Tomb Raider which returns as a giant 120" screen arcade amusement machine. Tomb Raider is an intense 4-Player shooting game from Adrenaline Amusements, which has tested extremely strongly in the UK and EU over the summer. The hugely popular DC Super Heroes pusher developed in conjunction with Andamiro, was also shown at EAS in a new two-player version, while World's Largest PAC-MAN developed in association with Raw Thrills, continues to be one of BNAE's most popular titles and was also present at EAS with its 2m high LCD screen and featuring original PAC-MAN and Galaga.
"There was something for everyone at this year's EAS," says Kjeld Erichsen, International Business Development Manager at BNAE. "There was a lot of interest in the WePlayVR virtual reality offer from AiSolve in its modular, 3m x 3m enclosed VR arena and the market-leading photo booths from Apple Industries; Scene Machine 2 and Photo Studio Dx, which always draws a crowd and photographs them too using green-screen technology to create fantastic backdrops to pictures, which can then be shared by social media."
Visitors to EAS were also impressed by the wide range of licensed prize and plush from BNAE. The company unveiled its new range of Shazam plush. Due for release in April 2019; Shazam is a new DC Comics film featuring Dwayne Johnson (the Rock) Zachary Levi, Mark Strong and Grace Fulton.
In addition, BNAE showed a new range of 'cube' DC plush that stacks perfectly for cranes and creates a great display. These new ranges joined the existing comprehensive range of DC plush and a full range of DC Comics gifts at all price points.
Joining the Scooby Doo and PAC-MAN brands, other fantastic licences secured by BNAE include Minecraft – the hit online construction game which appeals to both boys and girls, which is also the subject of a new movie to be released around May 2019. In addition, there was a new range of Shaun the Sheep plush, created to complement the release of the new Shaun the Sheep movie: Farmageddon released next year – the first sequel that Aardman has ever produced.
Finally, BNAE's Darrell Simmonds revealed the early samples of Halo: Fireteam Raven plush and prizes which are still subject to licensor approval but which caused a stir among visitors to the show, especially in conjunction with the new machine.