The ICE 2016 campaign, 'Enter The Gaming Technopolis', has passed its first landmark and is set to break records, as more than 1,000 international industry professionals register their place in the first week of registration going live at www.icetotallygaming.com
The 2015 show figures will be hard to beat, with 25,497 visitors from 133 countries attending last year’s show, but the 2016 show is on track to do just that! This is great news for ICE and its reputation as the most comprehensive business-to-business gaming event on the world calendar.
Explaining the significance of the landmark, Jo Mayer, Marketing Director responsible for ICE said: "We are implementing a carefully constructed marketing campaign which we track against key activities and landmark dates in the gaming calendar. Our schedule of targets and forecasts, which are set against the empirical backdrop of previous campaigns, inform us of what we need to be achieving in terms of registration numbers at key stages in the calendar and I'm delighted to say that we are right on course to achieve another fantastic attendance.
"We enjoyed a good exhibition presence at G2E where there was huge interest in our campaign launch and our plans for ICE 2016. Clearly, there's a long way to go, but I am pleased to confirm that the numbers registered show that we are right on track for another successful ICE which is so important for our stakeholders based throughout the world who value the brand as the only truly global event which brings together buyers and exhibitors from every conceivable gaming jurisdiction."
To find out more about ICE 2016 and to register, visit www.icetotallygaming.com
About ICE Totally Gaming
ICE 2016 will be held on the 2nd, 3rd & 4th February at the ExCeL Centre, London. ICE Totally Gaming is the only B2B gaming event that brings together the online and offline gaming sectors. Featuring world-leading innovators drawn from the casino, betting, bingo, lottery, mobile, online and street sectors, ICE provides a unique, complete and international perspective on gaming. Visitors to ICE Totally Gaming can also explore the hottest growth areas in land-based, online and mobile gaming courtesy of the ICE Conferences programme, which delivers a unique chance to benefit from targeted learning and networking.