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McDonald's To Operate Video Games
Fast-food giant McDonald's Corp. and computer maker Compaq Computer Corp. have developed a computer system so that kids can play the latest video games in McDonald's restaurants.
As reported in Reuters, McDonald's restaurants will now have the option to install "interactive kiosks" called "McMagination". Kiosks are in the shape of the chain's Ronald McDonald and Grimace characters, and customers can play up to 12 different video games based on popular titles.
McDonald's has tested the video games in a number of its U.S. restaurants and found they help draw business from parents and children at off-peak times during the day. The systems will be paid for by individual McDonald's owner/operators who choose to install them.
Compaq will handle all ordering, installation and support of the systems, as well as the video game updates. We also understand that current amusement industry software manufacturers are working closely with McDonald's.
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