Sega Europe to exhibit at AmEx for the first time

Rambo

Sega Amusements Europe Ltd will be exhibiting at the AmEx 2009 show in Dublin on 3 & 4 March for the first time. Now that the company has moved into direct selling in the UK and Ireland it is increasing its exposure and the Irish show is a natural choice.

With a strong current product range that was seen at ATEI, Sega feels this is a great opportunity to show it to Irish operators, especially those who didn't get a chance to visit the London show.

"Top of the list for any operator has to be Rambo! This two player shooter is proving to be the number one video wherever it goes" commented Sega's Aaron Gilbey. Along with this, on show will be the new driver R-Tuned, which challenges players with a host of licensed street cars to race around major world cities.

On the novelty front Sega's new Missfits redemption game will be shown, based on the popular classic kids game the concept is simple and fun, with a small price and small footprint. Evidence if needed that Sega has equipment across all product genres and price points.

Sega Prize Europe will be present showing their prize range including the new exclusive Hello Kitty along with Sega Vision - both suitable for the UFO Catcher and other prize machines.

"Now that Sega are establishing themselves in the market, people are recognising that we deal in not only new, but also used and trade-ins. The AmEx show will help endorse this message" commented Justin Burke of Sega.

For more information about AmEx 2009 Click Here