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Sega release plush toy line-up ahead of EAG 2017

Sega's Thunderbirds Are Go! plush collection will be available in Spring 2017.
Sega's Thunderbirds Are Go! plush collection will be available in Spring 2017.
Sega has released information on the “exciting new production lines” it will show at EAG 2017.

The company, through its Sega Prize International arm, has three new licensed plush products based on the Thunderbirds Are Go! television series, pre-school animation Boj and Hello Kitty. All will be available in Spring 2017.

“We have been working hard all year developing a collection of exciting new product lines for the upcoming EAG 2017,” Sega said.

“We are proud to announce three of our upcoming licenses, which you will be able to see at EAG stand 550.”

EAG International 2017 will be held in London between January 17 and 19.

The collection:

Thunderbirds Are Go!

Season 2 of the hot new Thunderbirds Are Go! TV series is currently airing every Saturday afternoon on ITV. A cherished children's television property, Thunderbirds has been rebuilt from the ground up in stunning high definition CGI detail and has evolved into a modern action adventure series, full of plot twists and cliff hangers.

The show has a massive fan base among audiences of all ages and appeals to both boys and girls due to the cast of strong role models from both genders. Sega Prize International is extremely excited to be able to launch our Thunderbirds Are Go! plush collection this coming Spring 2017.


Boj is a pre-school animation hit full of creativity and laughter. Boj shows us all how to loosen up, be free-thinking, creative, pro-active and resourceful and ultimately how to put aside our differences and all get along. Featuring voice acting and a catchy theme song by Jason Donovan, Boj is an entertaining and fun for all the family.

Sega Prize is incredibly proud to have worked closely with the creators of the show to bring Boj and his friends to life as a super cuddly plush collection. This colourful collection will also be available Spring 2017.

Hello Kitty

Every year as per Sega Prize tradition we release a brand new collection of Hello Kitty collectible plush toys, this year however we have extended our license to cover the entire Sanrio family so we can bring you the whole cast.

Our brand new Sanrio characters collection feature 6 characters from the Sanrio world: Hello Kitty, Keroppi, Badtz-Maru, My Melody, Tuxedo Sam and last but not least Pompompurin.

Each of these popular characters have their own individual long-standing history of collectible cuteness and so at Sega Prize have taken great care and pride to produce this latest plush collection. Each piece is carefully hand made with our signature super soft boa fabric and extremely cuddly hollow fibre stuffing.

Once again this wonderful new addition to our licensed plush collection will be available Spring 2017.



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