Back to being the SNK Corporation
Past and future will combine in December when SNK Playmore Corporation once again becomes the SNK Corporation.
SNK Playmore changed its company logo and slogan on April 25, 2016 with the goal of marking its return to SNK’s rich gaming history.
The official change of name to SNK Corporation, which takes effect on December 1, furthers the Japanese developer’s goal of expanding SNK’s brand name worldwide and enhancing its corporate value, the company announced on Tuesday.
“This change of corporation name to SNK, and slogan to The Future Is Now, marks a return to SNK’s glorious gaming history” the company said in a statement on its website.
“Through the huge success of many of its game franchises in the past, SNK is still a brand supported by countless fans from around the world to this day.
“The new corporation name chosen for this turning point, signifies both a return to the origins of SNK, and revival of our pioneer spirit to always offer long-time fans of SNK, as well as newcomers, entertainment of an even higher quality moving forward.”
The SNK Corporation was founded in 1978.
SNK is perhaps best known as the creator of the Neo Geo family of arcade, home, and handheld game consoles.
The company’s financial troubles led to the birth of the Playmore Corporation in 2001.
Playmore acquired all of the intellectual property from the former SNK Corporation and became the SNK Playmore Corporation in 2003.
Traditionally, SNK operated as a video game developer, publisher, and hardware manufacturer, focusing on arcade games but also working on console and PC games.
In 2009, the company entered into mobile game development and created the Metal Slug, Samurai Shodown and The King of Fighters franchises.
Visitors accessing the website from snkplaymore.co.jp will be automatically redirected to the new web address snk-corp.co.jp.