AALARA Trade Exhibition & Conference 2014

This is your invitation to join us at a fabulous new location on the Sunshine Coast for this year's 20th AALARA Trade Exhibition and Conference 2014. This year’s event will deliver knowledge, experience and inspiring leadership values that you can take back to your business to build from within.

Join business owners and operators from across Australia and New Zealand for three days of fun, networking and the latest information on legislation, standards, industry trends in rebranding, expansion strategies, marketing, social media, food and beverage, retail merchandising and business practices for profitability and growth.

2014 AALARA Conference Keynote Speakers:

• MARIO MAMON, Chair International Association of Amusement Parks and Attractions and owner Enchanted Kingdom Philippines. State Of Play – international amusement and attractions industry
• DARRELL METZGER, Board of Directors / Chairman of Executive CommitteeThemed Attractions Malaysia THIS TIME IT’S FOR REAL … or is it?
• TERRI IRWIN, Managing Director Australia Zoo Social entrepreneurship: Building your legacy
• ANDREW GRIFFITHS, Managing Director Andrew Griffith Enterprises 7 Powerful Strategies for Doing Business in a World of Change
• DEBRA YOUNG, Boom! Merchandising Services and PHILLIP RUSSELL, Onement Group Pty Ltd Visual Merchandising – Creating The Brand Experience
• SAM MUTIMER, Director Thinktank Social We need to talk! Why you can’t afford to ignore social media, and why you don’t want to.
• MARK SHAW, Chief Executive Officer Adventure World Building for the future
• JOHN DWYER, Mr WOW Factor How to get more customers and keep them!
• John will be providing his tips on marketing your attraction “with wow”, demonstrating how you can dramatically stimulate patronage through using “direct response” tactics both offline and online.
• DARRIN DAVIES, Corporate Communications Manager Village Roadshow Theme Parks When the story hits! What can you expect when your business comes under fire- Protecting your Brand!
• STEVEN SHIRLEY, General Manager of Business Development and Strategy SUMO SALAD
• PHILIP DRAKE, Atomiq Design It’s Much More Fun To Be a Pirate! – Developing unique attractions and experiences.-

INDUSTRY BREAKOUT FORUMS

• Trampolining Centres/Parks Industry Forum
• Waterparks and Aquatic Centres Industry Forum
• Go Karting Industry Forum
• Outdoor Attractions/ Maze Industry Forum
• Laser Tag Industry Forum

AALARA ANNUAL GENERAL MEETING
– All financial members of AALARA welcome

SITE TOURS
– Education program to Sunshine Coast theme parks

• Australia Zoo — A behind the scenes look at recent expansions

• UnderWater World SEA LIFE Mooloolaba — Take a tour through an underwater adventure land.

• Big Kart Track — Are you set for on track fun of an international standard go cart race track, capable of running 50 go karts at one time on a 1.2km track.

AALARA Gala Dinner @ Lily’s on the Lagoon, Novotel Twin Waters – Join the party!

Dust off your dancing shoes, sing along to the band and gather colleagues and friends for a night to be long remembered.