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Approach of Xbox causes Sega to review European business.
With the impending release of Microsoft's Xbox console, Sega has made plans to re-evaluate it's business plans with Bartle Bogle Hegarty.
The £60 million account, currently held by Bartle Bogle Hegarty, is to be reviewed in early 2001. MediaGuardian.co.uk reported this week that there has been no confirmation as yet that BBH intends to maintain the contract.
Unofficial speculation has arisen that BBH may focus their efforts on distributing Microsoft's Xbox console throughout Europe after its release.
So far, no confirmation has been forthcoming from either Sega or BBH.
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