ICE debuted three new redemption game thrillers – Bean Bag Toss, NBA GameTime, and Screwball – at EAG International 2017.
The ICE games were shown in the SEGA booths.
ICE's vice president of sales, Joe Coppola, reported the company had its most successful London show in years thanks to SEGA’s continual promotion of the globally popular ICE skill wall of carnival games which include Milk Jug Toss, Down the Clown, Gold Fish'in and now Bean Bag Toss.
SEGA also displayed popular ICE products Ghostbusters, Angry Birds, Whack N Win, Air Fx and Zombie Snatcher.
“SEGA has done a fantastic job over the years representing our line-up,” Coppola said.
“Their sales organization is second to none and we could not be more proud to be partnered with them in Europe and represented so well by them at the show in London.
“We have had some incredible tradeshows in London over the past 34 years, but the orders SEGA secured this year were amazing and unprecedented.
“They promoted and took orders on the entire product range.
“These are exciting times we are in as the FEC boom continues worldwide!”
EAG International 2017 was held in London betwen Janaury 17 and 19.
ICE's next tradeshow will be the IAAPA FEC Summit in Scottsdale, AZ, US between January 29 and 31.
More photos can be viewed here