Japan's Round 1 opens flagship centre in US
Japan's leading bowling center chain has opened its first bowling center in the United States, and its emergence into the U.S. market has impelled Brunswick Bowling to honor Round One Entertainment with the 2010 Brunswick Center of Excellence Award, which was presented recently at the grand opening of Round 1 Bowling and Amusement near Los Angeles.
Each year, Brunswick singles out Center of Excellence award recipients among bowling-based entertainment centers that demonstrate an exemplary blend of cutting-edge planning and design, business-critical general management and operations, effective marketing and sales strategies, and superior customer service.
Hideki Okada, corporate executive vice president and chief financial officer of Round One Entertainment, Inc., the U.S. subsidiary, chose the Brunswick Build-To-BowlTM program to assist with the development of the center, and to ease the process of entering the U.S. market. Located in City of Industry, Calif., a suburb of Los Angeles, this first American store was built in the Puente Hills Mall, using Round One's Japan facilities as a prototype.
The Brunswick Build-To-Bowl Program is the single source solution for new center construction, and it provided Round One with a complete line of services from the early planning stages, right through project completion.
The 26-lane Brunswick-equipped family entertainment bowling center offers a boutique style of bowling, nine private Karaoke rooms, ping pong tables, billiards, darts, bar, snack bar, 15,000-square-foot game and prize redemption room with more than 200 interactive games, and large video screens. The 70,000-square-foot facility was built within a shopping mall, where owners recognized the huge potential for high traffic volume.
"Round One is the perfect example of a progressive bowling company," said Brent Perrier, president Brunswick Bowling Products. "The success of the centers in Japan is due to the management style and strategies of the company, and their forthright ability and conviction to emerge into the U.S. market clearly demonstrates the business-critical elements required to be a Center of Excellence."
Round One currently owns and operates 107 centers in Japan and hopes to continue to expand their concept across the United States.
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