The app was visited 38,000 times for this year’s show, and that number is expected to grow exponentially for the 2016 show now that the app is being offered for free. The app has become popular among visitors and exhibitors to the show as it provides:
- Full event schedule for the show.
- Allows users to browse the latest product launches
- Information on all the speakers taking part in the ICE Conference and Seminar programme
- A personal event planner with appointment and meeting reminders
- Interactive floor plan to help visitors navigate the show
- Is linked to the #ICE2016 hashtag to keep users up to date throughout the show
ICE Marketing Director Jo Mayer said: "The invitation we have extended to the international gaming community in 2016 is to 'Enter the Gaming Technopolis' – the surreal, pop-up gaming city, where connections are made, where ideas flourish and where conversations are all about the future.'
"As the world's biggest business-to-business industry event continues to develop and expand the frontiers of gaming, so does the importance of providing our stakeholders with a smart piece of technology which allows them to engage with the show and get the absolute most out of what ICE has to offer.”
Download the ICE App today by visiting the Apple App or Google Play stores, and search for TotallyGaming, or visit ddut.ch/Ice. To register for ICE Totally Gaming, go to www.icetotallygaming.com.
ICE Totally Gaming
ICE Totally Gaming is the only B2B gaming event that brings together the online and offline gaming sectors. Featuring world-leading innovators drawn from the casino, betting, bingo, lottery, mobile, online and street sectors, ICE provides a comprehensive and international perspective on gaming. Visitors to ICE Totally Gaming can also explore the hottest growth areas in land-based, online and mobile gaming courtesy of the ICE Conferences programme, which delivers a unique opportunity to benefit from targeted learning and networking.